ZANNEL SECURES $10M IN SERIES B FUNDING LED BY ALLOY VENTURES — Funding Accelerates Expansion of the First Large-Scale Mobile Media Messaging Platform

SAN FRANCISCO, CA – June 2, 2008 – Zannel (zannel.com), the mobile industry’s first Instant Media Messaging™ service allowing people to instantly update their friends and start real-time conversations by sharing multi-media updates from mobile phones, announced they have secured $10 million in Series B funding from Alloy Ventures and existing Series A investors U.S. Venture Partners and Palomar Ventures. To date, the company has raised at total of $16M.

“We spent over two years evaluating the mobile space and related communication technologies and talked with numerous companies,” said David Ezequelle, Partner, Alloy Ventures. “When we met with Zannel, they stood out immediately. We found a seasoned and successful mobile team with a strong vision, and a solid business model.”

“We’re excited to have David join our team, especially with his extensive experience in special interest publishing and digital media,” said Adam Zbar, CEO of Zannel. “The mobile phone is rapidly becoming the dominant platform for social communication, and Zannel is fortunate to have the strong financial backing and major partnerships to bring Instant Media Messaging™ to the mass market in the US and abroad.”

The funding will accelerate Zannel’s leadership position in expanding the first large-scale, global mobile media communications platform. Zannel attracts millions of visitors per month and has developed over 50 partnerships with leading media and consumer brands including Warner Bros., Universal Pictures, New Line Cinema, Capitol Records, Activision, Konami, Ubisoft, Capcom, RipeTV, Versaly, Mini Cooper, Toyota, Limelife and more. The service is available on all mobile Internet and WAP-enabled handsets and online at zannel.com and is distributed directly on select Verizon and Helio handsets. Recent accolades include a 2008 Webby Award for Best Mobile Social Network and being named by AlwaysOn to OnHollywood’s 100 Top Private Companies and as a NAPTE Top 3 Mobile Social Network.

“The roll-out of next generation mobile phones, which combine powerful imaging and messaging capabilities with high speed internet access, has allowed Zannel to develop a new form of communication that is instant, highly visual, and soon location-based,” said Braxton Woodham, CTO of Zannel. “We’ve just begun to scratch the surface of mobile’s potential, and will continue to pioneer new ways for our users to stay connected via their mobile devices.”

About Zannel
Zannel launched the mobile industry’s first Instant Media Messaging™ service, which allows users to instantly and visually communicate with their friends across mobile and the web, including all major social networks. Founded by the team that built the first large-scale mobile media storefronts in the US, Zannel combines the best of mobile messaging, media sharing, and social networking into an intuitive, compelling user experience. Zannel is located in San Francisco, California and is backed by U.S. Venture Partners, Palomar Ventures and Alloy Ventures.

About Alloy Ventures
Alloy Ventures is an early-stage venture capital firm with over $1 billion under management. They have helped start and cultivate more than 200 successful companies in the fields of information technology and life sciences including such leading companies as Amgen, AMCC, Applied Biosystems, Aspect Communications, CV Therapeutics, Favrille, IDEC Pharmaceuticals, Nuance, Octel, PMC-Sierra, Red Brick Systems, Remedy and Verity to name a few. For more information, visit www.alloyventures.com.

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Zannel Opens Developer API and Adds Twitter/flickr/Facebook Feeds to Their Mobile Mix

SAN FRANCISCO, Calif. – March 3, 2008 – Today Zannel (zannel.com) announced that it is launching an open API (www.zannel.com/developers) that will allow developers to leverage the power and functionality of Zannel’s Instant Media Messaging™ (IMM) platform to create media-rich mobile applications, widgets and mashups. With access to the IMM™ platform, developers can take advantage of a rich messaging system that can deliver text, picture, and video messages across SMS, MMS, and email systems and format them for web browsers or mobile devices.

“The Zannel Open API is built on top of the same robust platform that powers our web and wap products,” said Harry Evans, VP, Technology at Zannel. “We look forward to seeing all the creative ways developers leverage these capabilities.”

Along with the Open API, Zannel has expanded its list of export feeds, so that users can instantly publish their mobile video, picture, and text updates to Twitter, Flickr, Facebook, Myspace, and Blogger, among others. Custom tags can be added to Flickr feeds, and Facebook feeds can update user status or media albums based on the content contained in the message. .Friends can view these updates on the web or their mobile phones.

”Our team has been working together on mobile media technology for years, and we are excited to share our capabilities with the broader developer community and help everyday users get more out of their camera phones – to capture an image once and have it be viewable everywhere.” said Braxton Woodham, CTO, Zannel.

About Zannel, Inc.

Zannel is the mobile industry’s first Instant Media Messaging™ service, allowing people to share what they’re seeing and feeling through video, pictures and text in real time, right from their mobile phone or PC. With Zannel’s lifecasting network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the first large-scale mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California.

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Zannel Sponsors Fresh Trax After-Party During Winter X Games; Takes All The Action Mobile With Instant Updates And Sweepstakes

Zannel Brings Action Sports Adrenaline Directly to Fans’ Mobile Phones

SAN FRANCISCO, Calif. – January 22, 2008 – Zannel (zannel.com), the mobile industry’s first Instant Media Messaging™ service allowing people to instantly update their friends and start real-time conversations by sharing multi-media updates from mobile phones, is bringing ice-cold action sports from Aspen live to a mobile phone near you. Partnering with Fresh Trax to throw the ultimate winter bash, Zannel will keep fans tapped into all the happenings by enabling action sports athletes and celebrity guests in attendance to instantly share mobile videos and pictures from the party and sports scene on the slopes.

“Zannel encourages users to instantly capture and share the excitement from wherever they are, and what’s more exciting than the Winter X Games?” said Adam Zbar, CEO, Zannel. “Fans who can’t make it to Aspen can get one step closer to the games by followings all the action on the channel using their mobile phones or PC.”

The Zannel-sponsored Fresh Trax party will be held on January 25, in Aspen, Colo.’s most exclusive entertainment venue, Hotel Jerome. It will be attended by the biggest names in action sports and will feature performances by North Coast Underground and celebrity DJs, including DJ Rocky Rock. Zannel will be on site distributing branded cards and promotional materials to encourage users to share their X Games and Fresh Trax party happenings on Zannel.

Zannel will also be running a sweepstakes to give their users even more incentive to check out the action on their mobile phones. Those extreme fans who “friend, follow, or comment” on the Zannel Channel (found at zannel.com/wx) from January 24 – 27, will be automatically entered to win a Bikeboard, the latest in extreme sports gear.

In addition, all fans can test out Zannel’s new Facebook application, allowing media updates to be instantly posted to their Zannel and Facebook profiles at the same time.

About Zannel, Inc.

Zannel is the mobile industry’s first Instant Media Messaging™ service, allowing people to instantly update their friends and start real time conversations by sending video, picture and text updates from their mobile phones. Within Zannel’s mobile network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California.

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Zannel Launches Next Generation Mobile Web Site for iPhone

Mobile Messaging Leader to Unlock Viral Content Sharing and Social Networking Potential of iPhone.

SAN FRANCISCO, Calif. – December 17, 2007 – Zannel, Inc. (http://zannel.com), the mobile industry’s first Instant Media Messaging™ service that allows people to instantly update their friends and start real-time conversations by sharing video, picture and text updates from mobile phones, has created a mobile Web site with sophisticated technology optimized for the iPhone.

“The success of the iPhone demonstrates that the next wave of mobile communication has arrived, and the ecosystem is ready for true mobile web applications like ours,” said Braxton Woodham, CTO at Zannel. “We’re excited about moving beyond the simple list formats inherent to WAP and creating a mobile Web site that a device like the iPhone deserves.”

Unlike traditional WAP sites, Zannel’s iPhone mobile web interface retains sophisticated design elements commonly found on the Web, such as persistent navigation and seamless transitions between sharing, viewing and discussing content. Beyond the application’s elegant design, Zannel combines the active messaging and always-on presence of mobile with the rich media experience commonly found on the Web to bring a more compelling communication experience to users.

To get the service on your iPhone, simply type Zannel.com into the phone’s browser. The service requires no download and launches instantly.

Founded by the team that built the largest mobile media storefronts in the U.S., the Zannel platform supports a variety of messaging formats including both SMS and MMS, and leverages these to share rich video, picture and text messages for instant updates and messaging. Zannel’s media capabilities include a best-in-class mobile video transcoding system that supports the native video codecs for more than 500 US and European handsets. When a user views media with Zannel, the system automatically selects the best quality format for the particular handset and network in use. For the iPhone, Zannel optimizes the video formats for wi-fi and EDGE connections. Beyond mobile phones, Zannel allows users to communicate through custom widgets that are available for Myspace, Facebook and other social networking sites and blogs.

About Zannel, Inc.

Zannel is the mobile industry’s first Instant Media Messaging™ service, allowing people to instantly update their friends and start real time conversations by sending video, picture and text updates from their mobile phones. With Zannel’s mobile social network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California.

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Former YAHOO! Mobile Executive Pamela Mead Joins Zannel, Mobile Industry’s First Instant Media Messaging Service

SAN FRANCISCO, Calif, November 5, 2007 - Zannel, Inc. (www.zannel.com), the mobile industry’s first Instant Media Messaging™ (IMM) service which allows people to micro-blog their lives and start real time conversations by sending video, picture and text updates from their mobile phones, has added a seasoned mobile heavyweight to their management team, Pamela Mead, a former executive at Yahoo! Mobile.

Mead brings more than 15 years of experience in the mobile industry to the San Francisco-based mobile social network as VP of User Experience, where she will work with CEO Adam Zbar and CTO Braxton Woodham to identify and define key product features and services.

“Zannel is thrilled to add the expertise and creativity of Pamela Mead to continue to enhance our offerings and services and create the most compelling on-the-go experience for our users,” said Braxton Woodham, CTO, Zannel, Inc.

Prior to joining Zannel, Inc., Mead worked with the Yahoo! Berkeley Research lab to understand consumer media capture and sharing behavior. Previously, she led the Yahoo! Mobile design and research team, who recently launched Yahoo! Go for Mobile and oneSearch for Mobile, which focuses on optimizing the information experience on mobile devices.

A frequent speaker at industry conferences, Mead has also worked on a variety of media and messaging applications at Palm, and spent six years as Strategist and Director of Interaction Design for MetaDesign, an international design consultancy, working with both start-ups and Fortune 500 companies to plan, design and deliver customer-centric products and services.

About Zannel

Zannel is the mobile industry’s first Instant Media Messaging™ (IMM) service, allowing people to micro-blog their lives and start real time conversations by sending video, picture and text updates from their mobile phones. With Zannel’s mobile social network, users can also follow friends, meet new friends, and watch videos on mobile and the web. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures and is based in San Francisco, California

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Bam! Kapow! Boom! Zannel and Top Cow team up to fight mobile boredom

Leading Independent Comic Book Publisher Makes Favorite Characters and Content Available to View and Share on Zannel

SAN FRANCISCO, Calif, September 12, 2007 - Zannel, Inc. (www.zannel.com), the mobile industry’s first Instant Media Messaging TM service, which allows people to micro-blog their lives and start real time conversations by sending video, picture and text updates from mobile phones, has partnered with Top Cow Productions to create a branded channel featuring Top Cow images, wallpapers and videos that users can share with friends on their mobile phones.

As a mobile social network, we are “thrilled to be working with the leading independent publisher, Top Cow,” said Adam Zbar, CEO, Zannel. “Their powerful stories and characters, married with smart, dramatic action makes for a fun and different micro-blogging experience for our users.”

“Zannel provides a perfect avenue for Top Cow’s devoted fans to get closer to the comic books and characters that fuel their passion,” said Filip Sablik, Vice President of Marketing and Sales for Top Cow Productions. “As early adopters of up-and-coming technologies, we’re sure that our fans will enjoy Zannel’s new IMM (instant media messaging) features, which will allow them new ways to experience their favorite comics.”

Users can access Top Cow content on their phone by:

  1. Go to http://www.zannel.com/user.htm?name=topcow1 and click on the share button beside the Top Cow video or picture.
  2. Go to wap.zannel.com on your mobile phone and type “Top Cow” in the search box.

Recently, Zannel created customized channels and/or promotions for Warner Bros. Independent Pictures’ “11th Hour,” Universal’s “Knocked Up,” The Daily Reel, Ripe TV, Starz Media’s “Hatchet,” among other brands.

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Zannel Is Selected as The Daily Reel’s First Mobile Outlet for Podcasts

Zannel Offers Its Mobile Community Entertaining Podcasts Featuring the Best of Online Video

SAN FRANCISCO, Calif, September 5, 2007 - Zannel, Inc., (computer/mobile web: www.zannel.com) the first large-scale viral mobile social network that provides the easiest way to experience and share content on any mobile device, today announced it was selected by The Daily Reel, a community for video content creators featuring the best of online video, to be the first mobile outlet for the site’s popular podcasts. Consumers can now access information about the hottest online videos, learn about rising, interesting video creators and get the latest news from the online video industry right on their mobile phones at wap.zannel.com.

Twice a week, Zannel will feature The Daily Reel podcasts, which are hosted by Daily Reel editor Michelle DeForest, and cover everything happening in the online video industry. Zannel will also offer video enthusiasts The Daily Reel’s “Video Pick of the Day” each morning. Using Zannel’s Pass-it-On™ feature, Zannel users can send the entertaining clips to anyone with a mobile phone or email account.

“We are excited to have been chosen as the exclusive mobile outlet for The Daily Reel podcasts,” said Adam Zbar, co-founder and chief executive officer of Zannel. “Our users, which are inherently online video enthusiasts, now have an opportunity to view, share and comment with their friends on The Daily Reel’s content right from their mobile phones.”

“Zannel provides a great way for The Daily Reel to expose the work from some of our best content creators to an active and enthusiastic audience,” said Jeff Stern, CEO of The Daily Reel. “Zannel’s users will now have the chance to meet the future stars of online video, television and film and share them with their friends.”

About Zannel

Based in San Francisco, California, Zannel has built the first large-scale instant mobile media messaging™ platform. Zannel is a place where people can post videos, pictures or text updates with their mobile phones to instantly update friends and start conversations. With Zannel, people can also follow friends, meet new friends, and watch videos all from their phones. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures.

About The Daily Reel

The Daily Reel is a community for the “doers” and enthusiasts in online video - a place where creators and aficionados of Online Videos and User Generated content go to showcase and view the best in online video. The Daily Reel’s ReeledIn is a growing community and gathering place for content creators everywhere — where they can connect, learn, find work and even get discovered. So, if you want to find out what’s happening in online video, how it is affecting our society, your business, or become a part of the revolution yourself, tune in to The Daily Reel. www.thedailyreel.com.

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Zannel Gets Ripe With Digital Entertainment Content on Mobile Phones

Cutting Edge Video-on-Demand Leader Ripe Digital Now Available to View and Share on Zannel’s Mobile Social Network

SAN FRANCISCO, Calif, August 27, 2007 - Zannel, Inc. (www.zannel.com), a leading mobile social network, has partnered with Ripe Digital Entertainment (RDE), leaders in digital Video-on-Demand entertainment, to allow fans to easily experience and share their favorite RDE (www.ripedigital.com) videos and photos on their mobile devices.

“The demand for instant entertainment on mobile phones is at an all-time high and Zannel is dedicated to filling this need with an easy and compelling mobile entertainment experience,” said Adam Zbar, CEO, Zannel. “Ripe’s devoted fan base can now watch their favorite shows on-the-go and share them with their friends at any moment.”

Zannel’s viral mobile content distribution platform features three customized channels for RDE, including:

  • Giving men what they really want on RipeTV®: Hot women, supermodels, comedy and more, with shows such as “Sexy & Single,” “Spring Break” and “Stuff 4 Dudes”
  • Automotive and motorsports on OctaneTV: Get your fix of prolific car culture, including major industry events street racing, auto stunts, rally racing and drifting
  • Hip-hop and urban content on FlowTV: An authentic look into the language, music, culture, and trends of the hip-hop nation

Ripe fans new and old can not only access videos on their mobile devices but can share and send to their friends, post comments and create wallpapers using Zannel’s community features. Videos and other content will be updated on a weekly basis.

“Zannel provides a perfect demo for Ripe Digital’s highly entertaining programming, and a solid mobile infrastructure,” said Ryan Magnussen, CEO of Ripe Digital Entertainment. “We also look forward to users discussing their favorite Ripe shows with each other via Zannel’s new IMM (Instant Media Messaging) features.”

Users can access RDE content on their phone by:

  • go to - http://www.zannel.com/channel.jsp?user=RipeTV (OctaneTV, FlowTV) and click on the send2phone button beside the Ripe video or picture.
  • go to wap.zannel.com on your mobile phone and type “Ripe” in the search box.

Recently, Zannel created customized channels and/or promotions for Warner Bros. Independent Pictures’ “11th Hour,” Universal’s “Knocked Up,” The Daily Reel, Starz Media’s “Hatchet,” among other brands. Zannel’s mobile social network enables brands to reach millions of mobile device owners.

About Zannel

Based in San Francisco, California, Zannel has built the first large-scale instant mobile media messaging™ platform. Zannel is a place where people can post videos, pictures or text updates with their mobile phones to instantly share with their friends and start conversations. With Zannel, people can also follow friends, meet new friends, and watch videos all from their phones. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures.

About Ripe Digital Entertainment (RDE)

A leader in Video On-Demand (VOD) digital entertainment and the first to develop a multi-platform video network, RDE (www.ripedigital.com) aggregates and produces short-form programming targeted at young adult audiences with simultaneous distribution over cable, broadband and wireless platforms. Since launching RipeTV in 2005, RDE has launched two additional networks (OctaneTV and FlowTV) with content available on over 100 million TV, computer and mobile screens nationwide. RDE pioneered “Connective Advertising” to give marketers and viewers an enhanced video experience across all platforms. The company is the first to sell television advertising on a cost per view basis, a model normally associated with Google on the Internet. Based in Los Angeles, CA, RDE networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv

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CarryOn Selected by Zannel, Inc. as PR Agency of Record

LOS ANGELES, August 7, 2007 - CarryOn Communication, Inc., an innovative brand marketing, public relations and marketing communication firm, has been selected by Zannel, Inc. (www.zannel.com), a leading mobile social network, to manage media and analyst relations and to support the launch of their first-to-market mobile product release this fall. Zannel, Inc. selected CarryOn based on its creative approach to media relations and proven experience with top online and mobile brands, including Yahoo.com, Yahoo Mobile, Mobile ESPN, Evite.com, and JDate.com.

“CarryOn brings a passion for our business along with tremendous knowledge in the mobile media space,” said Adam Zbar, CEO, Zannel, Inc. “This is an exciting time for our brand as we introduce a mobile solution that combines the best of social networking, media and messaging.”

The Zannel team is being led from CarryOn headquarters in Los Angeles by Senior Vice President, Liz Gengl.

“We are thrilled to add Zannel, Inc. to the roster of leading brands in our technology and consumer marketing practice,” said JP Schuerman, Managing Director, CarryOn. “As a public relations leader in supporting mobile brands, CarryOn is well-positioned to support Zannel in reaching its most important audiences.”

About Zannel

Based in San Francisco, California, Zannel has built the first large-scale instant mobile media messaging™ platform. Zannel is a place where people can post videos, pictures or text updates with their mobile phones to instantly share with their friends and start conversations. With Zannel, people can also follow friends, meet new friends, and watch videos all from their phones. Founded by the team who built the largest mobile media platform in North America, Zannel is backed by U.S. Venture Partners and Palomar Ventures.

About CarryOn

CarryOn Communication, Inc., founded in 1998 by Kevin S. Grangier, APR, is an award-winning public relations and marketing communication firm based in Los Angeles with network offices in New York, Washington, D.C, Chicago and Louisville, KY. Named the Best Agency to Work For in 2005, Number One in Focus On Client Satisfaction in 2004 and Boutique Agency of the Year in 2003 by The Holmes Report, CarryOn’s strength is founded on its culture, creativity and talent. Core practice groups include: Health and Wellness, Pharmaceutical, Emerging Markets, Consumer, Women’s Lifestyle, Youth, Technology, Entertainment and Sports/Fitness. CarryOn subsidiaries include COi (CarryOn Interactive), CarryOn Events & Promotions, CarryOn Branded, CarryOn Design Group and CO2 Corporate Communication. Contact us at 1-888-838-NEWS or www.carryonpr.com.

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Zannel Teams With Universal Pictures To Promote “Knocked Up” To Mobile Audiences Nationwide

Zannel Creates Custom Mobile Channel and Contest for Universal Pictures Comedy “Knocked Up”

MENLO PARK, Calif. - Zannel, Inc., the first large-scale viral mobile entertainment network that provides the easiest way to create, experience and share content on any mobile device, and Universal Pictures have teamed to promote the highly-anticipated film “Knocked Up,” which arrives in theaters on Friday, June 1. Consumers can access the “Knocked Up” channel and contest on Zannel by visiting www.zannel.com/knockedup or directly from their mobile phones at wap.zannel.com.

Written and directed by Judd Apatow, writer/director/producer of “The 40-Year-Old Virgin,” and starring Katherine Heigl, Seth Rogen, Paul Rudd and Leslie Mann, “Knocked Up” is a comic look at the best thing that will ever ruin your best laid plans: parenthood. Zannel will offer content from the movie to mobile subscribers via a custom “Knocked Up” channel which includes trailers, clips, TV spots and production stills. Using Zannel’s Pass-it-On™ feature, movie fans can send the content to anyone with a mobile phone or email account.

Also part of the custom “Knocked Up” experience is the “Show Us Your Moves” contest, inspired by the wild night that brings the film’s two main characters together. To enter, users must upload video or pictures of their hottest dance moves from their mobile phones or via the Web. Zannel community members can then vote for their favorites, and Zannel will select the three winners that demonstrate the best dance moves. Prizes include a Helio Ocean phone and cash towards a one-year paid plan, a Best Buy gift card and a Universal Pictures movie gift pack.

“Universal Pictures recognizes the tremendous marketing opportunities in mobile entertainment, and this relationship with Zannel provides us with a compelling viral network with which to market and promote ‘Knocked Up,’ said Doug Neil, senior vice president, digital marketing, Universal Pictures. “We are very excited about this new, easily accessible and inherently viral way to distribute content and engage our target demographic.”

The “Knocked Up” promotion is a showcase for the type of mobile marketing and awareness Zannel makes possible to content creators and producers - both large and small. Through the relationship, Zannel brings Universal Pictures a direct channel into mobile distribution, while Universal Pictures provides compelling, funny content and offers a unique way to engage the Zannel community.

“Given Universal Pictures’ commitment to making great films, Zannel is pleased to team with the studio to promote ‘Knocked Up,’ said Adam Zbar, co-founder and chief executive officer of Zannel. “In particular, we’re excited to be the viral mobile marketing partner for the theatrical release of the film, giving fans the unique opportunity to view, share and comment with their friends on ‘Knocked Up’s’ hilarious video clips and images-on their mobile phones and the Web.”

About Zannel

Zannel, Inc. is a new mobile media network that provides the easiest way to create, experience, and share content on any mobile device. Founded by the team that built the largest mobile media platform in North America, Zannel has developed the first large-scale, multimodal distribution system, which allows users to seamlessly share entertaining videos, photos and social contests on mobile phones and the web. Zannel is backed by U.S. Venture Partners and Palomar Ventures. For more information, visit www.zannel.com.

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